# PAMP Parking PAMP Parking is the smart parking management and reservation platform within the Real Estate & Services Division, providing a comprehensive solution for parking discovery, reservation, payment, and facility management across African urban centers. The platform serves both consumers (drivers seeking parking) and operators (parking facility owners, municipalities, and commercial property managers) through a two-sided marketplace that digitizes the largely informal and cash-based parking ecosystem in African cities. African cities face acute parking challenges — rapid urbanization, limited parking infrastructure, informal attendant-based systems, cash-only payments, and zero real-time availability data. PAMP Parking addresses these pain points by bringing IoT-enabled occupancy detection, mobile-first reservation and payment, dynamic pricing, and operator management tools to a market with virtually no digital parking solutions at scale. ## Business Model PAMP Parking operates a **platform-as-a-service model** with revenue from both consumer and operator sides: - **Transaction Fees**: 8–12% commission on each parking transaction processed through the platform - **Operator SaaS Subscriptions**: Monthly subscription for parking facility management software (access control, occupancy tracking, revenue reporting) - **Consumer Convenience Fees**: Small booking fee ($0.25–$0.75) for advance reservations - **Dynamic Pricing Revenue Share**: Revenue uplift from dynamic pricing algorithms shared with operators (70/30 split) - **Advertising**: Location-based advertising from nearby businesses (restaurants, retail, fuel stations) displayed in the driver app - **Municipal Contracts**: B2G contracts for on-street parking management, enforcement, and revenue collection - **Hardware-as-a-Service**: IoT sensors and barrier systems leased to operators on monthly subscription (Payments)"] ZONED["PAMP Zoned
(Geolocation)"] CABS["PAMP Cabs
(Last-Mile)"] BDC["PAMP Big Data Cloud
(Analytics)"] end COMMUTER --> DISCOVER SHOPPER --> DISCOVER EVENT --> DISCOVER CORP --> DISCOVER DISCOVER --> RESERVE RESERVE --> PAYMENT DYNAMIC --> RESERVE NAVIGATE --> DISCOVER ENFORCE --> MUNI MALL --> DISCOVER OFFICE --> DISCOVER AIRPORT --> DISCOVER MUNI --> DISCOVER PRIVATE --> DISCOVER PAYMENT --> PAY DISCOVER --> ZONED DISCOVER --> CABS DYNAMIC --> BDC style DISCOVER fill:#06b6d4,stroke:#0891b2,color:#fff style DYNAMIC fill:#f59e0b,stroke:#d97706,color:#fff style PAYMENT fill:#10b981,stroke:#059669,color:#fff `} /> ## Total Addressable Market (TAM) Africa's smart parking market is in its infancy, but the combination of rapid urbanization, growing vehicle ownership, and severe parking infrastructure deficits creates a significant opportunity for digital parking solutions. ## Pricing Structure ## Operating Model PAMP Parking operates a **technology platform** connecting drivers with parking facilities through real-time data and digital payments: - **IoT Infrastructure**: Ultrasonic sensors and camera-based detection systems deployed at partner facilities to track real-time occupancy - **Real-Time Discovery**: Driver app shows nearby available parking with live occupancy, pricing, distance, and navigation via PAMP Zoned integration - **Dynamic Pricing**: AI-powered pricing engine adjusts rates based on occupancy, time of day, day of week, events, and historical demand patterns - **Digital Payments**: Cashless entry/exit via PAMP Pay — QR code scan, ANPR (automatic number plate recognition), or NFC tap - **Reservation System**: Advance booking for guaranteed spots at airports, event venues, and high-demand locations - **Operator Dashboard**: Web-based management console for facility operators with real-time occupancy, revenue analytics, and pricing controls - **Municipal Integration**: On-street parking management with mobile enforcement tools, digital meters, and compliance reporting >App: Search for parking nearby App->>Platform: Request available spots Platform->>IoT: Query real-time occupancy IoT-->>Platform: Occupancy data Platform->>AI: Calculate current pricing AI-->>Platform: Dynamic rate Platform-->>App: Available facilities + rates Driver->>App: Select facility & reserve App->>Pay: Pre-authorize payment Pay-->>App: Authorization confirmed App-->>Driver: Reservation confirmed + QR code Driver->>Facility: Arrive & scan QR at entry Facility->>Platform: Validate reservation Platform-->>Facility: Entry approved IoT->>Platform: Spot occupied Driver->>Facility: Exit & scan QR Facility->>Platform: Calculate duration Platform->>Pay: Charge final amount Pay-->>Driver: Payment receipt IoT->>Platform: Spot available `} /> ## Regulatory Notes | Market | Regulatory Body | Key Requirements | |--------|----------------|------------------| | South Africa | Municipal by-laws, POPIA, NRTA | Municipal parking by-laws per city, POPIA for vehicle/driver data, National Road Traffic Act for on-street regulations, CPA consumer protection | | Nigeria | State traffic agencies, NDPR | Lagos LASTMA and state-level parking regulations, NITDA data protection, Federal Road Safety Corps guidelines | | Kenya | County governments, DPA, NTSA | County-level parking by-laws (Nairobi, Mombasa), Data Protection Act 2019, National Transport and Safety Authority regulations | | Morocco | Municipal authorities, CNDP | Commune-level parking regulations, Loi 09-08 data protection, Code de la Route for on-street parking | | DRC | Municipal authorities | City-level parking regulations (Kinshasa, Lubumbashi), limited digital regulation — focus on payment security | | Senegal | Municipal authorities, CDP | Commune-level parking management, Commission de Protection des Données, ECOWAS transport guidelines | | Ghana | Municipal assemblies, DPA | Metropolitan assembly parking by-laws, Data Protection Act 2012, Road Traffic Act compliance | **Compliance**: Platform complies with local parking regulations per municipality and maintains data protection compliance for vehicle tracking and payment data. ## SWOT Analysis ## Competitive Positioning **Key Differentiator**: PAMP Parking's competitive edge is being the **first comprehensive smart parking platform built for African cities**, combining **IoT-enabled real-time occupancy**, **dynamic pricing AI**, and **ecosystem integration** (payments, ride-hailing, geolocation) in markets where digital parking solutions are virtually nonexistent. ## KPI Dashboard