# PAMP QuickCommerce PAMP QuickCommerce is the quick commerce grocery subsidiary of the Logistics & Mobility Division, delivering groceries and daily essentials to consumers within 30 minutes of ordering. The platform operates a network of dark stores (micro-fulfillment centers) strategically positioned in high-density urban areas, stocked with 2,000–4,000 SKUs of the most frequently purchased grocery items, household essentials, and personal care products. QuickCommerce leverages PAMP Last-Mile's courier network for delivery execution, PAMP Pay for seamless checkout, and PAMP Big Data Cloud for demand forecasting and inventory optimization. The model is designed for Africa's rapidly urbanizing cities where traditional grocery retail is fragmented and modern supermarket penetration remains low. ## Business Model PAMP QuickCommerce operates a **dark store retail model** with multiple revenue streams: - **Product Markup**: 10–25% markup on wholesale cost of goods, varying by category and market - **Delivery Fee**: $0.75–$2.50 per delivery depending on order value and distance - **Minimum Order Threshold**: Orders below $5 incur a small-order surcharge ($1.00) - **Advertising & Promotions**: Brand-sponsored product placements, featured items, and promotional slots within the app - **Subscription (QuickPass)**: Monthly subscription ($4.99) for free delivery on all orders above $8 - **B2B Supply**: Bulk ordering for small kiosks, restaurants, and informal retailers (PWA)"] WEB["Web Storefront"] WHATSAPP["WhatsApp
Ordering"] end subgraph "PAMP QuickCommerce Platform" CATALOG["Product Catalog
(2,000-4,000 SKUs)"] INVENTORY["Inventory
Management"] PRICING["Dynamic
Pricing"] DISPATCH["Order Dispatch
(under 5 min)"] end subgraph "Dark Store Network" DS1["Dark Store
Zone A"] DS2["Dark Store
Zone B"] DS3["Dark Store
Zone C"] end subgraph "Delivery" COURIER["Dedicated
Couriers"] LM["PAMP Last-Mile
(Overflow)"] end APP --> CATALOG WEB --> CATALOG WHATSAPP --> CATALOG CATALOG --> INVENTORY INVENTORY --> PRICING PRICING --> DISPATCH DISPATCH --> DS1 DISPATCH --> DS2 DISPATCH --> DS3 DS1 --> COURIER DS2 --> COURIER DS3 --> LM style DISPATCH fill:#10b981,stroke:#059669,color:#fff style INVENTORY fill:#3b82f6,stroke:#2563eb,color:#fff style PRICING fill:#f59e0b,stroke:#d97706,color:#fff `} /> ## Total Addressable Market (TAM) Africa's grocery market is predominantly informal, with traditional markets and small kiosks accounting for 70-90% of grocery retail in most countries. Quick commerce targets the growing urban middle class seeking convenience and reliability. ## Pricing Structure **QuickPass Subscription**: $4.99/month for free delivery on all orders above $8, exclusive deals, and priority dispatch. Target: 15% of active customers converting to QuickPass within 6 months. ## Operating Model PAMP QuickCommerce operates a **vertically integrated dark store model**: - **Dark Stores**: 500-2,000 sqft micro-fulfillment centers in high-density urban zones, each serving a 3-5 km delivery radius - **Inventory**: 2,000-4,000 SKUs per dark store, curated based on local demand patterns via Big Data Cloud analytics - **Picking**: In-store pickers fulfill orders in under 5 minutes using optimized pick paths and barcode scanning - **Delivery**: Dedicated motorcycle couriers for 15-25 minute delivery; overflow handled by PAMP Last-Mile network - **Supply Chain**: Direct supplier relationships for fresh produce; wholesale partnerships for packaged goods; daily restocking cycles - **Payments**: PAMP Pay integration for card, mobile money, PAMP Wallet, and cash on delivery - **Demand Forecasting**: ML-based demand prediction using Big Data Cloud to optimize stock levels and reduce waste Wholesalers"] WAREHOUSE["Central
Warehouse"] end subgraph "Dark Store Operations" RECEIVE["Receive and
Stock"] PICK["Order
Picking"] PACK["Pack and
Handoff"] end subgraph "Delivery" COURIER["Dedicated
Courier"] CUSTOMER["Customer
Doorstep"] end subgraph "Technology" FORECAST["Demand
Forecasting"] INVENTORY["Inventory
Management"] DISPATCH["Dispatch
Engine"] end SUPPLIER --> WAREHOUSE WAREHOUSE --> RECEIVE RECEIVE --> PICK PICK --> PACK PACK --> COURIER COURIER --> CUSTOMER FORECAST --> INVENTORY INVENTORY --> RECEIVE DISPATCH --> COURIER style PICK fill:#10b981,stroke:#059669,color:#fff style FORECAST fill:#3b82f6,stroke:#2563eb,color:#fff style DISPATCH fill:#f59e0b,stroke:#d97706,color:#fff `} /> ## Regulatory Notes | Market | Regulatory Body | Key Requirements | |--------|----------------|------------------| | South Africa | DTIC, DoH | Food safety regulations (Foodstuffs Act), cold chain compliance, consumer protection act, POPIA | | Nigeria | NAFDAC, SON | Food safety certification, product labeling requirements, consumer protection regulations | | Kenya | KEBS, PCPB | Food safety standards, Kenya Bureau of Standards compliance, public health regulations | | Morocco | ONSSA | Food safety authority (ONSSA) certification, product traceability requirements, labeling in Arabic/French | | DRC | OCC | Quality control certification, limited food safety enforcement with focus on basic hygiene standards | | Senegal | ASN | Senegalese standards agency compliance, food safety regulations, ECOWAS quality standards | | Ghana | FDA Ghana | Food and Drugs Authority registration, food safety certification, labeling requirements | **Cold Chain**: Temperature-sensitive items (dairy, fresh produce, frozen goods) require cold chain compliance with temperature monitoring from dark store to delivery. ## SWOT Analysis ## Competitive Positioning **Key Differentiator**: PAMP QuickCommerce's edge is the **ecosystem synergy** with shared courier network from Last-Mile, integrated payments via PAMP Pay, AI-driven inventory from Big Data Cloud, and the ability to cross-sell across 32 subsidiaries. The B2B kiosk supply channel also opens a revenue stream that pure-play quick commerce competitors ignore. ## KPI Dashboard