# PAMP Zoned PAMP Zoned is the geolocation and mapping platform within the Digital & AI Division, providing location intelligence, geofencing, address resolution, routing optimization, and spatial analytics across the entire PAMP ecosystem. The platform addresses a critical infrastructure gap in African markets where formal street addressing is incomplete or nonexistent — over 60% of African urban areas lack standardized addresses, making last-mile delivery, ride-hailing, and service dispatch unreliable. PAMP Zoned powers location services for PAMP Cabs (ride matching and routing), PAMP Last-Mile (delivery optimization), PAMP Home Services (provider dispatch), PAMP Food Marketplace (restaurant discovery and delivery zones), and PAMP Marketplace (seller location and buyer proximity). The platform combines OpenStreetMap data, satellite imagery, crowd-sourced location pins, and proprietary what3words-style addressing to create the most comprehensive African location dataset. ## Business Model PAMP Zoned operates a **location-as-a-service model** with internal ecosystem usage and external API monetization: - **Internal Per-Request Fee**: Each subsidiary pays per API call for geocoding, routing, geofencing, and address resolution — charged back through the FinOps model - **External Location API**: Logistics companies, delivery platforms, ride-hailing services, and e-commerce platforms purchase API access for geocoding, routing, and geofencing - **Enterprise Mapping Contracts**: Annual contracts with large organizations (telcos, utilities, government agencies) for custom mapping, coverage analysis, and spatial analytics - **Geofencing-as-a-Service**: Marketing platforms and retailers purchase geofencing triggers for location-based promotions and customer engagement - **Address Verification**: Financial institutions and e-commerce platforms use address verification for KYC, fraud prevention, and delivery confirmation - **Spatial Analytics Reports**: Market intelligence reports on foot traffic, commercial density, delivery coverage, and urban growth patterns Base Map Data"] SAT["Satellite Imagery
(Maxar / Planet)"] CROWD["Crowd-Sourced Pins
(Driver & Courier GPS)"] GOV["Government GIS
(Cadastral / Census)"] POI["Points of Interest
(Merchant Locations)"] end subgraph "PAMP Zoned Platform" GEO["Geocoding Engine
(Address → Coordinates)"] REV["Reverse Geocoding
(Coordinates → Address)"] ROUTE["Routing Engine
(OSRM / Valhalla)"] FENCE["Geofencing Engine
(Zone Management)"] ADDR["Address Resolution
(Informal → Structured)"] SPATIAL["Spatial Analytics
(Heatmaps / Coverage)"] end subgraph "Ecosystem Consumers" CABS["PAMP Cabs
(Ride Matching)"] LM["PAMP Last-Mile
(Delivery Routing)"] HOME["PAMP Home Services
(Provider Dispatch)"] FOOD["PAMP Food Marketplace
(Restaurant Discovery)"] MKT["PAMP Marketplace
(Seller Location)"] QC["PAMP QuickCommerce
(Grocery Zones)"] end subgraph "External Clients" LOGISTICS["Logistics Companies"] RETAIL["Retailers & Brands"] GOVT["Government & Utilities"] end OSM --> GEO SAT --> SPATIAL CROWD --> ADDR GOV --> GEO POI --> REV GEO --> ROUTE REV --> FENCE ADDR --> GEO ROUTE --> CABS ROUTE --> LM FENCE --> HOME FENCE --> FOOD GEO --> MKT ROUTE --> QC GEO --> LOGISTICS FENCE --> RETAIL SPATIAL --> GOVT style GEO fill:#10b981,stroke:#059669,color:#fff style ROUTE fill:#3b82f6,stroke:#2563eb,color:#fff style FENCE fill:#f59e0b,stroke:#d97706,color:#fff style ADDR fill:#8b5cf6,stroke:#7c3aed,color:#fff `} /> ## Total Addressable Market (TAM) Africa's geolocation and mapping services market is underdeveloped compared to global standards, creating a significant opportunity for a purpose-built African location platform that addresses informal addressing, incomplete map data, and last-mile routing challenges. ## Pricing Structure 1M/mo)" }, { service: "Reverse Geocoding (Coords → Address)", internal: "$0.002", external: "$0.005", enterprise: "$0.002 (>1M/mo)" }, { service: "Address Resolution (Informal → Structured)", internal: "$0.005", external: "$0.015", enterprise: "$0.008 (>500K/mo)" }, { service: "Route Calculation (A→B)", internal: "$0.003", external: "$0.008", enterprise: "$0.004 (>1M/mo)" }, { service: "Route Optimization (Multi-Stop)", internal: "$0.01", external: "$0.03", enterprise: "$0.015 (>500K/mo)" }, { service: "Geofence Check (Point-in-Zone)", internal: "$0.001", external: "$0.003", enterprise: "$0.001 (>5M/mo)" }, { service: "Geofence Management (CRUD)", internal: "$0.005", external: "$0.01", enterprise: "$0.005 (>100K/mo)" }, { service: "Spatial Analytics Query", internal: "$0.02", external: "$0.05", enterprise: "$0.025 (>100K/mo)" } ]} caption="PAMP Zoned — Per-Request API Pricing" filterable={true} /> ## Operating Model PAMP Zoned operates as a **centralized geospatial platform** with dedicated teams managing map data, routing algorithms, and location infrastructure: - **Map Data Team**: Curates and maintains the African map dataset by combining OpenStreetMap contributions, satellite imagery analysis, government GIS data, and crowd-sourced location pins from PAMP drivers and couriers - **Routing Engine Team**: Develops and optimizes routing algorithms using OSRM (Open Source Routing Machine) and Valhalla, with African-specific adaptations for unpaved roads, traffic patterns, and informal settlements - **Address Resolution Team**: Builds ML models that convert informal African addresses (landmarks, descriptions, local references) into structured geocoded locations - **Geofencing Engine**: Manages real-time geofence processing for delivery zones, service areas, surge pricing zones, and marketing triggers - **Spatial Analytics**: Produces heatmaps, coverage analysis, foot traffic estimates, and commercial density reports from aggregated location data - **Infrastructure SRE**: Manages tile servers, routing servers, and geocoding infrastructure across multi-cloud deployment with edge caching via Cloudflare >SDK: Request location service SDK->>Cache: Check cached result alt Cache Hit Cache->>SDK: Return cached result else Cache Miss SDK->>API: Forward request API->>Geo: Geocode address Geo->>Geo: Resolve informal address Geo->>API: Return coordinates API->>Route: Calculate optimal route Route->>Route: Apply African road conditions Route->>API: Return route + ETA API->>Fence: Check delivery zone Fence->>API: Zone status + restrictions API->>Cache: Store result (TTL: 1hr) API->>SDK: Return full response end SDK->>App: Location data + route + zone `} /> ## Regulatory Notes | Market | Regulatory Body | Key Requirements | |--------|----------------|------------------| | South Africa | SPLUMA, POPIA | Spatial Planning and Land Use Management Act governs geospatial data. POPIA applies to location data as personal information. Chief Surveyor-General controls official mapping data | | Nigeria | NASRDA, NDPR | National Space Research and Development Agency oversees geospatial policy. Survey Coordination Act regulates mapping. NDPR applies to location tracking data | | Kenya | Survey of Kenya, DPA | Survey Act governs official mapping and geodetic data. Data Protection Act 2019 applies to location tracking. Kenya National Spatial Data Infrastructure (KNSDI) standards | | Morocco | ANCFCC, CNDP | Agence Nationale de la Conservation Foncière manages cadastral data. CNDP oversight for location data processing. Mapping requires authorization from military geographic service | | DRC | IGC, Draft Data Law | Institut Géographique du Congo manages official mapping. Limited digital regulation — focus on data sovereignty for geospatial data. Mining cadastre data restrictions | | Senegal | DTGC, CDP | Direction des Travaux Géographiques et Cartographiques controls official mapping. CDP oversight for location data. ECOWAS spatial data sharing guidelines | | Ghana | Survey & Mapping Division, DPA | Lands Commission Survey Division manages official geodata. Ghana Post GPS digital addressing system. Data Protection Act applies to location tracking | **Location Data Policy**: PAMP Zoned anonymizes and aggregates individual location data before use in spatial analytics. Real-time location tracking data is retained for 90 days for service delivery, then anonymized. Users can opt out of location data collection for analytics purposes. ## SWOT Analysis ## Competitive Positioning **Key Differentiator**: PAMP Zoned's competitive edge is the combination of **ML-powered informal address resolution**, **crowd-sourced African map data** from millions of PAMP driver and courier GPS traces, **real-time geofencing**, and **per-country data sovereignty** — making it the only location platform purpose-built for the unique addressing and routing challenges of African markets. ## KPI Dashboard