# PAMP Fleet & Telematics PAMP Fleet & Telematics is the fleet management subsidiary of the Logistics & Mobility Division, providing comprehensive vehicle tracking, driver behavior monitoring, maintenance management, and operational analytics for all vehicle-dependent PAMP subsidiaries. The platform serves as the shared mobility infrastructure layer — PAMP Cabs, Last-Mile Delivery, QuickCommerce, and Food Marketplace all rely on Fleet & Telematics for real-time vehicle visibility and operational optimization. Beyond internal ecosystem use, PAMP Fleet offers its platform as a SaaS product to external fleet operators, logistics companies, and corporate vehicle managers across Africa, where fleet management technology adoption remains low despite large commercial vehicle populations. ## Business Model PAMP Fleet operates a **SaaS subscription model** with usage-based pricing tiers: - **Internal Platform Fee**: Per-vehicle monthly fee charged to PAMP Cabs, Last-Mile, and other ecosystem subsidiaries - **External SaaS Subscriptions**: Monthly per-vehicle pricing for external fleet operators ($8–$25/vehicle/month) - **Hardware Revenue**: OBD-II dongles, GPS trackers, and dashcam devices sold or leased to fleet operators - **Data Analytics**: Premium analytics packages — route optimization, fuel efficiency reports, driver scoring dashboards - **Insurance Partnerships**: Usage-based insurance (UBI) data feeds to insurance partners, earning referral commissions - **API Access**: Third-party developers and logistics platforms pay for API access to telematics data Dongle"] GPS["GPS
Tracker"] DASH["Dashcam"] MOBILE["Driver
Mobile App"] end subgraph "PAMP Fleet Platform" INGEST["Data
Ingestion"] PROCESS["Real-Time
Processing"] ANALYTICS["Analytics
Engine"] ALERTS["Alert &
Notification"] end subgraph "Consumers" CABS["PAMP Cabs"] LM["Last-Mile
Delivery"] QC["QuickCommerce"] EXT["External
Fleet Operators"] end OBD --> INGEST GPS --> INGEST DASH --> INGEST MOBILE --> INGEST INGEST --> PROCESS PROCESS --> ANALYTICS PROCESS --> ALERTS ANALYTICS --> CABS ANALYTICS --> LM ANALYTICS --> QC ANALYTICS --> EXT style PROCESS fill:#3b82f6,stroke:#2563eb,color:#fff style ANALYTICS fill:#10b981,stroke:#059669,color:#fff style ALERTS fill:#f59e0b,stroke:#d97706,color:#fff `} /> ## Total Addressable Market (TAM) Africa has an estimated 25M+ commercial vehicles, yet fleet management technology penetration is below 10% in most markets. Growing logistics demand, fuel cost pressures, and insurance requirements are driving rapid adoption. ## Pricing Structure **Hardware Options**: - GPS Tracker (basic): $35 — real-time location, geofencing - OBD-II Dongle: $55 — engine diagnostics, fuel consumption, driver behavior - Dashcam (front-facing): $65 — video recording, incident detection - Dashcam (dual): $95 — front + cabin recording - Full Kit (OBD-II + dual dashcam): $120 — complete telematics package ## Operating Model PAMP Fleet operates as a **technology platform** with hardware-enabled data collection: - **Technology**: Cloud-based fleet management dashboard (React web), mobile app for drivers, real-time data pipeline - **Data Pipeline**: IoT data ingestion from OBD-II/GPS devices → real-time processing → analytics engine → dashboard/alerts - **Vehicle Tracking**: Real-time GPS tracking with 10-second update intervals, geofencing, and route replay - **Driver Behavior**: Scoring based on harsh braking, rapid acceleration, speeding, cornering, and idle time - **Maintenance**: Predictive maintenance alerts based on OBD-II engine diagnostics, mileage tracking, and service schedules - **Route Optimization**: ML-based route planning considering traffic, road conditions, delivery windows, and vehicle capacity - **Integration**: API-first architecture — PAMP Cabs, Last-Mile, and QuickCommerce consume Fleet data via REST APIs - **Data Storage**: Time-series data stored in InfluxDB/TimescaleDB; analytics processed via Big Data Cloud (OBD-II, GPS, Dashcam)"] DRIVER_APP["Driver
Mobile App"] end subgraph "Data Pipeline" MQTT["MQTT
Broker"] STREAM["Stream
Processing"] TSDB["Time-Series
Database"] end subgraph "Analytics & Services" TRACKING["Real-Time
Tracking"] BEHAVIOR["Driver
Behavior Scoring"] MAINTENANCE["Predictive
Maintenance"] ROUTE["Route
Optimization"] end subgraph "Outputs" DASHBOARD["Fleet
Dashboard"] MOBILE["Manager
Mobile App"] API["REST API
(Ecosystem)"] ALERTS["Alerts &
Notifications"] end DEVICE --> MQTT DRIVER_APP --> MQTT MQTT --> STREAM STREAM --> TSDB TSDB --> TRACKING TSDB --> BEHAVIOR TSDB --> MAINTENANCE TSDB --> ROUTE TRACKING --> DASHBOARD BEHAVIOR --> DASHBOARD MAINTENANCE --> ALERTS ROUTE --> API DASHBOARD --> MOBILE style STREAM fill:#3b82f6,stroke:#2563eb,color:#fff style TRACKING fill:#10b981,stroke:#059669,color:#fff style MAINTENANCE fill:#f59e0b,stroke:#d97706,color:#fff `} /> ## Regulatory Notes | Market | Regulatory Body | Key Requirements | |--------|----------------|------------------| | South Africa | RTMC, ICASA | Vehicle tracking device certification, RICA compliance for SIM-based trackers, POPIA for driver data | | Nigeria | NCC, FRSC | Telecommunications device registration, vehicle tracking regulations, NDPR compliance for personal data | | Kenya | CA, NTSA | Communications Authority device approval, NTSA vehicle tracking guidelines, data protection act | | Morocco | ANRT | Telecommunications equipment certification, data localization requirements, CNDP privacy compliance | | DRC | ARPTC | Telecom device registration, limited telematics regulation — focus on device import compliance | | Senegal | ARTP | Telecom equipment certification, ECOWAS device standards, data protection compliance | | Ghana | NCA | National Communications Authority device certification, data protection act compliance | **Driver Privacy**: All markets require driver consent for GPS tracking and behavior monitoring. PAMP Fleet implements configurable privacy modes (tracking only during work hours) and data retention policies per local regulations. ## SWOT Analysis ## Competitive Positioning **Key Differentiator**: PAMP Fleet's competitive advantage is the **captive ecosystem fleet** — thousands of vehicles from Cabs, Last-Mile, and QuickCommerce provide immediate scale and rich operational data that improves analytics models. External fleet operators benefit from these AI models trained on high-volume, diverse African driving data. ## KPI Dashboard