# PAMP Social Shopping (Shopd) PAMP Social Shopping, branded as **Shopd**, is a social commerce platform that merges social media engagement with e-commerce transactions. Shopd enables influencers, content creators, and everyday users to curate product collections, share shoppable links, and earn commissions on sales they drive — all powered by the PAMP Marketplace product catalog and PAMP Pay payment infrastructure. In Africa, where social media and messaging apps (WhatsApp, Instagram, TikTok, Facebook) are the primary discovery channels for products, Shopd captures the growing social commerce opportunity by turning social engagement into direct transactions. ## Business Model Shopd operates a **commission-based social commerce model** with affiliate revenue sharing: - **GMV Commission**: 8–12% on every social-driven transaction (higher than standard marketplace due to discovery value) - **Affiliate Payouts**: 3–5% of GMV paid to influencers/affiliates who drive sales (deducted from commission) - **Brand Partnerships**: Sponsored product placements and influencer campaign management fees - **Premium Creator Tools**: $20/month subscription for advanced analytics, custom storefronts, and priority product access - **Group Buying Fees**: Small service fee on group purchase coordination (bulk discount facilitation) Storefront"] CURATE["Product Curation
& Collections"] LINK["Shoppable Links
& QR Codes"] GROUP["Group Buying
Engine"] end subgraph "PAMP Ecosystem" CATALOG["PAMP Marketplace
Product Catalog"] PAY["PAMP Pay
Checkout"] LM["Last-Mile
Delivery"] CRM["Retail CRM
Customer Data"] end IG --> LINK TT --> LINK WA --> LINK FB --> LINK LINK --> CREATOR CREATOR --> CURATE CURATE --> CATALOG CREATOR --> GROUP GROUP --> PAY CURATE --> PAY PAY --> LM PAY --> CRM style CREATOR fill:#ec4899,stroke:#db2777,color:#fff style PAY fill:#10b981,stroke:#059669,color:#fff style CATALOG fill:#3b82f6,stroke:#2563eb,color:#fff `} /> ## Total Addressable Market (TAM) ## Pricing Structure ## Operating Model - **Creator Onboarding**: Self-service registration with social media account verification; creators select products from PAMP Marketplace catalog to curate - **Shoppable Links**: Unique tracked links generated for each creator-product combination; works across WhatsApp, Instagram, TikTok, Facebook, and Twitter - **Group Buying**: Consumers form buying groups for bulk discounts; platform coordinates order aggregation and merchant fulfillment - **Attribution Engine**: Multi-touch attribution tracking across social channels to accurately credit sales to creators - **Payout System**: Weekly automated affiliate payouts via PAMP Wallet or bank transfer - **Content Tools**: Product photography templates, caption generators, and social media scheduling tools for creators - **Moderation**: AI-powered content moderation to prevent fraudulent or misleading product promotions ## Regulatory Notes | Area | Regulatory Consideration | |------|--------------------------| | Influencer Disclosure | Advertising Standards Authority (ASA) in SA requires clear disclosure of paid/affiliate promotions | | Consumer Protection | Social commerce transactions subject to same consumer protection laws as standard e-commerce | | Tax on Affiliate Income | Creator earnings are taxable income; platform provides annual earnings statements for tax filing | | Data Privacy | Social media data integration must comply with POPIA, NDPR, and platform-specific API terms | | Cross-Border Sales | Social links may drive cross-border purchases; subject to import/export and currency regulations | | Group Buying | Group purchase coordination must comply with consumer protection and fair trading regulations | ## SWOT Analysis ## Competitive Positioning ## KPI Dashboard