# PAMP Cabs PAMP Cabs is the ride-hailing subsidiary of the Logistics & Mobility Division, providing on-demand transportation services across PAMP's 7 Wave-1 African markets. The platform connects riders with vetted drivers through a mobile-first application, offering standard rides, premium vehicles, and shared/pooled options tailored to African urban mobility patterns. PAMP Cabs integrates natively with PAMP Pay for cashless transactions and PAMP Wallet for stored-value payments, while also supporting cash payments — a critical requirement in markets where card penetration remains low. Unlike global ride-hailing incumbents, PAMP Cabs is purpose-built for African infrastructure realities: intermittent connectivity, mixed road conditions, motorcycle (boda-boda) and minibus taxi integration, and multi-currency support across all target markets. ## Business Model PAMP Cabs operates a **commission-based ride-hailing model** with diversified revenue streams: - **Ride Commission**: 15–25% commission on each completed trip, varying by vehicle type and market - **Surge Pricing**: Dynamic pricing during peak demand periods (capped at 2.5x base fare per regulatory guidelines) - **Corporate Accounts**: Monthly subscription packages for businesses with pre-negotiated rates and consolidated billing - **Advertising**: In-app advertising and vehicle branding partnerships - **Driver Services**: Revenue from driver onboarding fees, vehicle inspection services, and optional insurance packages - **Data Licensing**: Anonymized mobility data feeds to PAMP Big Data Cloud for urban planning and logistics optimization (PWA)"] USSD["USSD Booking
(Feature Phones)"] CORP["Corporate Portal"] end subgraph "PAMP Cabs Platform" MATCH["Matching Engine"] PRICE["Dynamic Pricing"] TRACK["Real-Time Tracking"] PAY_INT["Payment Processing
(via PAMP Pay)"] end subgraph "Driver Network" CAR["Car Drivers"] MOTO["Motorcycle (Boda)"] MINI["Minibus / Shared"] end APP --> MATCH USSD --> MATCH CORP --> MATCH MATCH --> PRICE PRICE --> TRACK TRACK --> PAY_INT MATCH --> CAR MATCH --> MOTO MATCH --> MINI style MATCH fill:#f59e0b,stroke:#d97706,color:#fff style PAY_INT fill:#10b981,stroke:#059669,color:#fff style TRACK fill:#3b82f6,stroke:#2563eb,color:#fff `} /> ## Total Addressable Market (TAM) The African ride-hailing market is experiencing rapid growth driven by urbanization, smartphone adoption, and the inadequacy of existing public transport infrastructure in most major cities. ## Pricing Structure **Surge Pricing**: Dynamic multiplier of 1.2x–2.5x during peak demand. Regulatory caps apply per market (e.g., South Africa caps at 2x during regulated hours). ## Operating Model PAMP Cabs operates a **lean asset-light platform model** where drivers use their own vehicles: - **Technology**: React Native rider app (iOS/Android), driver app with GPS tracking, admin dashboard for fleet operations - **Matching Engine**: Real-time driver-rider matching using proximity, ETA, driver rating, and vehicle type - **Payments**: All rides processed through PAMP Pay — card, EFT, mobile money, PAMP Wallet, and cash (with driver cash reconciliation) - **Driver Onboarding**: Background checks via Face Recognition AI, vehicle inspection, license verification, and mandatory safety training - **Safety Features**: Real-time trip sharing, SOS button, driver/rider ratings, trip recording, and insurance coverage - **Fleet Integration**: Connected to PAMP Fleet & Telematics for vehicle health monitoring and maintenance scheduling >App: Request ride (pickup, destination) App->>Platform: Find available drivers Platform->>Platform: Match (proximity, ETA, rating) Platform->>Driver: Send ride request Driver->>Platform: Accept ride Platform->>App: Driver assigned (ETA, details) App->>Rider: Driver en route notification Driver->>Platform: Arrived at pickup Platform->>App: Driver arrived Rider->>Driver: Trip begins Driver->>Platform: Trip completed Platform->>Pay: Process payment Pay-->>Platform: Payment confirmed Platform->>App: Receipt & rating prompt Platform->>Driver: Earnings updated `} /> ## Regulatory Notes | Market | Regulatory Body | Key Requirements | |--------|----------------|------------------| | South Africa | DoT, NRTA | Operating license per province, meter taxi permits, driver PDP (Professional Driving Permit), insurance requirements | | Nigeria | LASG (Lagos), FRSC | State-level ride-hailing regulations, vehicle inspection, driver background checks, Lagos ride-hailing guidelines | | Kenya | NTSA, NTA | Transport licensing, NTSA compliance, digital hailing regulations (2022), data protection act | | Morocco | Ministry of Transport | Transport license (autorisation de transport), vehicle inspection (contrôle technique), insurance requirements | | DRC | Ministry of Transport | Limited ride-hailing regulation; focus on vehicle safety and driver licensing | | Senegal | Ministry of Transport | Transport operator license, vehicle inspection, ECOWAS transport regulations | | Ghana | DVLA, NTC | Road transport regulations, vehicle roadworthiness, driver licensing, ride-hailing guidelines | **Insurance**: All PAMP Cabs rides include third-party liability insurance. Comprehensive coverage available as optional add-on for drivers. ## SWOT Analysis ## Competitive Positioning **Key Differentiator**: PAMP Cabs' competitive advantage lies in **ecosystem integration** — riders earn PAMP Wallet rewards usable across all 32 subsidiaries, drivers access PAMP Credit for vehicle financing, and the shared driver network with Last-Mile Delivery maximizes driver utilization and earnings. ## KPI Dashboard