# PAMP Bookings PAMP Bookings is the hospitality booking subsidiary of the Food & Hospitality Division, providing a comprehensive reservation platform for hotels, guesthouses, restaurants, event venues, and experience providers across PAMP's 7 Wave-1 African markets. The platform enables consumers to discover, compare, and book hospitality services through a mobile-first application, with real-time availability, instant confirmation, and integrated payment processing via PAMP Pay. PAMP Bookings is designed for the African hospitality landscape where many establishments still rely on phone-based reservations, manual availability tracking, and cash payments. The platform digitizes the entire booking lifecycle — from discovery and reservation to payment and post-stay reviews — while supporting the unique characteristics of African hospitality: boutique lodges, township B&Bs, informal eateries, and cultural experience providers alongside international hotel chains. ## Business Model PAMP Bookings operates a **commission-based booking model** with diversified revenue streams: - **Hotel Booking Commission**: 12–18% commission per confirmed booking, varying by property type and exclusivity tier - **Restaurant Reservation Fee**: $0.50–$1.50 per seated diner for confirmed reservations (free for basic listings) - **Event Booking Commission**: 8–15% commission on event venue and experience bookings - **Promoted Listings**: Hotels and restaurants pay for premium placement in search results and featured collections - **PAMP Bookings Pro (SaaS)**: Monthly subscription ($25–$100/month) for property management tools — channel manager, revenue management, and guest CRM - **Affiliate Revenue**: Commission on travel insurance, airport transfers, and car rentals booked through partner integrations - **Data & Insights**: Anonymized booking trends and demand data feeds to PAMP Big Data Cloud for hospitality market intelligence (PWA)"] WEB["Web Portal"] AGENT["Travel Agent Portal"] end subgraph "PAMP Bookings Platform" SEARCH["Search &
Discovery Engine"] AVAIL["Availability &
Rate Manager"] BOOK["Booking Engine"] PAY_INT["Payment Processing
(via PAMP Pay)"] REVIEW["Reviews &
Ratings"] end subgraph "Supply Side" HOTEL["Hotels &
Guesthouses"] REST["Restaurants &
Cafés"] EVENT["Event Venues &
Experiences"] end APP --> SEARCH WEB --> SEARCH AGENT --> BOOK SEARCH --> AVAIL AVAIL --> BOOK BOOK --> PAY_INT BOOK --> REVIEW HOTEL --> AVAIL REST --> AVAIL EVENT --> AVAIL style BOOK fill:#f59e0b,stroke:#d97706,color:#fff style PAY_INT fill:#10b981,stroke:#059669,color:#fff style SEARCH fill:#3b82f6,stroke:#2563eb,color:#fff `} /> ## Total Addressable Market (TAM) Africa's hospitality and tourism sector is a significant growth market, with domestic tourism, business travel, and the rise of the African middle class driving demand for digital booking solutions. Most African hospitality providers lack online booking capabilities, representing a massive digitization opportunity. ## Pricing Structure **PAMP Bookings Pro (SaaS)**: Property management subscription tiers — Starter ($25/mo, up to 20 rooms), Growth ($50/mo, up to 100 rooms), Enterprise ($100/mo, unlimited rooms + channel manager + revenue analytics). ## Operating Model PAMP Bookings operates a **platform marketplace model** connecting hospitality providers with consumers: - **Technology**: React Native consumer app (iOS/Android), provider dashboard (web) for availability and booking management, admin operations portal - **Search & Discovery**: AI-powered search with filters for location, price, rating, amenities, cuisine type, and availability — personalized recommendations based on booking history - **Availability Management**: Real-time inventory sync with property management systems; manual availability entry for smaller properties via provider dashboard - **Booking Engine**: Instant confirmation for properties with real-time availability; request-based booking for properties requiring manual confirmation - **Payments**: Prepayment via PAMP Pay (card, EFT, mobile money, PAMP Wallet) or pay-at-property option; split payments for group bookings - **Provider Onboarding**: Property verification, photo quality review, pricing guidance, and dashboard training; simplified onboarding for informal B&Bs and guesthouses - **Quality Assurance**: Guest reviews and ratings, mystery guest audits for premium listings, automated quality scoring >App: Search (location, dates, guests) App->>Platform: Query availability Platform->>Provider: Check real-time inventory Provider-->>Platform: Available rooms/tables Platform->>App: Display results with pricing Guest->>App: Select & book App->>Platform: Create reservation Platform->>Pay: Process payment (prepay or hold) Pay-->>Platform: Payment confirmed Platform->>Provider: Booking confirmed (details) Platform->>App: Confirmation & itinerary Guest->>Provider: Check-in / Arrive Provider->>Platform: Guest checked in Platform->>Pay: Capture final payment Pay-->>Platform: Payment captured Platform->>App: Review & rating prompt `} /> ## Regulatory Notes | Market | Regulatory Body | Key Requirements | |--------|----------------|------------------| | South Africa | TGCSA, DoT | Tourism Grading Council registration, tourism levy compliance, B-BBEE requirements, POPIA data protection | | Nigeria | NTDC, FAAN | Nigerian Tourism Development Corporation registration, hotel classification standards, NDPR data protection | | Kenya | TRA, KTB | Tourism Regulatory Authority licensing, hotel classification, Kenya Tourism Board standards, Data Protection Act | | Morocco | Ministry of Tourism | Hotel classification (étoiles), restaurant licensing, tourism tax (taxe de séjour), data protection law (09-08) | | DRC | Ministry of Tourism | Hotel operating permits, tourism operator licensing, limited digital booking regulation | | Senegal | Ministry of Tourism | Tourism establishment classification, operating permits, ECOWAS tourism harmonization, APDP data protection | | Ghana | GTA | Ghana Tourism Authority registration, hotel star rating, tourism development levy, Data Protection Act | **Consumer Protection**: All bookings include PAMP Bookings guarantee — if a property fails to honor a confirmed reservation, PAMP provides alternative accommodation or full refund within 24 hours. ## SWOT Analysis ## Competitive Positioning **Key Differentiator**: PAMP Bookings' competitive advantage lies in **multi-category hospitality coverage** — hotels, restaurants, events, and experiences in one platform — combined with ecosystem-wide wallet rewards, provider SaaS tools that empower small African hospitality businesses, and purpose-built support for the unique characteristics of African hospitality. ## KPI Dashboard